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~institution:"American Marketing Association"
~institution:"Münchener Marketing-Symposium <22, 1996, München>"
~type_genre:"CD-ROM, DVD"
~type_genre:"Nachschlagewerk"
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Münchener Marketing-Symposium <22, 1996, München>
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ECONIS (ZBW)
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Accountable marketing : the economics of data-driven marketing
Rosenwald, Peter J.
-
2004
Persistent link: https://www.econbiz.de/10001962037
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2
Dictionary of marketing terms
Bennett, Peter D.
(
ed.
);
Anderson, Paul F.
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10013541560
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