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~institution:"American Marketing Association"
~institution:"Munich Economic Summit"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Digitalisierung"
~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
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Beziehungsmarketing
Digitalisierung
Marketing
55
Marketing management
41
Marketingmanagement
41
Marketingtheorie
33
Marketing theory
31
Consumer behaviour
28
Konsumentenverhalten
28
Marktforschung
17
Market research
15
Welt
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World
15
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12
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11
Theorie
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USA
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9
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Digitization
8
Internet marketing
8
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Internationales Marketing
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Relationship marketing
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Article in journal
Konferenzschrift
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3
Conference proceedings
3
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3
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1
Language
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English
Author
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Blanchard, Simon
3
Epp, Amber M.
3
Lisjak, Monika
3
Mallapragada, Girish
3
Umashankar, Nita
3
Baker, Stacey Menzel
2
Im, Subin
2
Malter, Alan J.
2
Ferrell, Odies C.
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hunter, Gary K.
1
Lukas, Bryan A.
1
Slotegraaf, Rebecca
1
Steenburgh, Thomas J.
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American Marketing Association
Munich Economic Summit
Varazdin Development and Entrepreneurship Agency
6
Springer Fachmedien Wiesbaden
5
Sveučilište Sjever
5
Technische Universität Hamburg / Institut für Logistik und Unternehmensführung
5
Technische Universität Hamburg / Institute of Human Resource Management and Organizations
5
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
International Telecommunications Society
3
Scientific and Practical Forum Industry, Science, Competences, Integration <2019, Moskau>
3
AMA Winter Academic Conference <2021, Online>
2
Asian Development Bank
2
European Health Care Conference <2, 2011, Hamburg>
2
Hamburg International Conference of Logistics <2018, Hamburg>
2
Hamburg International Conference of Logistics <2019, Hamburg>
2
Hanns-Seidel-Stiftung / Büro Bulgarien
2
Institut za ikonomičeska politika
2
International Conference on Digital Libraries <2013, Delhi>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
International Conference on Strategic Innovative Marketing and Tourism <7., 2018, Athenian Riviera>
2
ItAIS <18., 2021, Trient>
2
Magyar Nemzeti Bank <Budapest>
2
Nihon-Bōeki-Shinkōkai / Overseas Research Department
2
REFSQ <16, 2010, Essen>
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Standing Workgroup on Creative Industries <Veranstaltung> <2017, Frederiksberg>
2
Technische Universität Hamburg / Institut für Maritime Logistik
2
Universität Duisburg-Essen / Institut für Informatik und Wirtschaftsinformatik
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Annual Business Administration Conference (ABAC) on Digital Challenges and Strategies in a Post-Pandemic World <2., 2021, Istanbul>
1
Annual International Scientific Conference "Digital Transformation in Industry: Trends, Management, Strategies" <4., 2022, Jekaterinburg>
1
Annual International Scientific Conference “Digital Transformation in Industry: Trends, Management, Strategies” <3., 2021, Online>
1
Annual Public Policy Conference <4., 2018, Manila>
1
Arbeitsgemeinschaft Alpenländer
1
Association of Italian Organization Studies Academics / Annual workshop <21., 2020, Mailand>
1
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Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
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Lisjak, Monika
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AMA Winter Academic Conference <2023, Online>
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2023
Persistent link: https://www.econbiz.de/10014285539
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Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
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Lisjak, Monika
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AMA Winter Academic Conference <2023, Online>
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2023
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Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
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Lisjak, Monika
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AMA Winter Academic Conference <2023, Online>
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2023
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
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2023
Persistent link: https://www.econbiz.de/10014444468
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The human side of marketing in age of digital transformation ; Volume 1 of 2
Malter, Alan J.
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Baker, Stacey Menzel
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AMA Winter Academic Conference <2021, Online>
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American …
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2021
Persistent link: https://www.econbiz.de/10012880706
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The human side of marketing in age of digital transformation ; Volume 2 of 2
Malter, Alan J.
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Baker, Stacey Menzel
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AMA Winter Academic Conference <2021, Online>
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American …
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2021
Persistent link: https://www.econbiz.de/10012880719
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Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
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American …
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2021
Persistent link: https://www.econbiz.de/10012880695
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Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
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Epp, Amber M.
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AMA Summer Academic Conference: Bridging Gaps Marketing …
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2020
Persistent link: https://www.econbiz.de/10012549257
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Bridging gaps: marketing in an age of disruption ; Part 1
Blanchard, Simon
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Epp, Amber M.
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AMA Summer Academic Conference: Bridging Gaps Marketing …
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2020
Persistent link: https://www.econbiz.de/10012549258
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Bridging gaps: marketing in an age of disruption ; Part 2
Blanchard, Simon
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Epp, Amber M.
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AMA Summer Academic Conference: Bridging Gaps Marketing …
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2020
Persistent link: https://www.econbiz.de/10012549276
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