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~institution:"American Marketing Association"
~institution:"Munich Economic Summit"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Verkauf"
~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
~type_genre:"Non-commercial literature"
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Beziehungsmarketing
Verkauf
Marketing
58
Marketing management
42
Marketingmanagement
42
Marketingtheorie
33
Marketing theory
31
Consumer behaviour
28
Konsumentenverhalten
28
Marktforschung
18
Market research
16
Welt
15
World
15
Selling
12
Theorie
11
Theory
11
USA
11
Internationales Marketing
10
United States
10
Corporate Social Responsibility
8
Corporate social responsibility
8
Digitalisierung
8
Digitization
8
International marketing
8
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Werbung
8
Relationship marketing
7
EU countries
6
EU-Staaten
6
Kongress
6
Absatz
5
Advertising
5
Artificial intelligence
5
Dienstleistungsmarketing
5
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5
Europe
5
Knowledge management
5
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Book / Working Paper
18
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1
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Article in journal
Konferenzschrift
Non-commercial literature
Conference proceedings
9
Collection of articles of several authors
8
Sammelwerk
8
Graue Literatur
6
CD-ROM, DVD
1
Medienkombination
1
Mehrbändiges Werk
1
Monografische Reihe
1
Multi-volume publication
1
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1
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Language
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English
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Lisjak, Monika
3
Umashankar, Nita
3
LeClair, Debbie Thorne
2
Alvarez Mourey, James
1
Arnold, Todd J.
1
Balazs, Anne L.
1
Blanchard, Simon
1
Cutright, Keisha
1
Epp, Amber M.
1
Ferrell, Odies C.
1
Grewal, Dhruv
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hunter, Gary K.
1
Lukas, Bryan A.
1
Mallapragada, Girish
1
Moore, Marian C.
1
Pechmann, Connie
1
Peres, Renana
1
Schewe, Charles D.
1
Slotegraaf, Rebecca
1
Steenburgh, Thomas J.
1
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Institution
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American Marketing Association
Munich Economic Summit
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Erasmus Research Institute of Management
3
USA / General Accounting Office
3
European Health Care Conference <2, 2011, Hamburg>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
National Bureau of Economic Research
2
REFSQ <16, 2010, Essen>
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Svenska Handelshögskolan <Helsinki>
2
The Wharton Financial Institutions Center
2
Universität Duisburg-Essen / Institut für Informatik und Wirtschaftsinformatik
2
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Arbeitsgemeinschaft Alpenländer
1
Business Information Centre <Toronto>
1
Christel DeHaan Tourism and Travel Research Institute <Nottingham>
1
Deutsche Gesellschaft für Internationale Zusammenarbeit
1
ESCP-EAP European School of Management
1
Edward Elgar Publishing
1
European Foundation for the Improvement of Living and Working Conditions
1
European Marketing Academy
1
Fachhochschule Reutlingen / European School of Business
1
Friedrich-Schiller-Universität Jena
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
1
ICORIA <17., 2018, Valencia>
1
INSEAD
1
Initiative for Family Enterprise
1
Institut für Angewandte Innovationsforschung e.V. an der Ruhr-Universität Bochum
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Growth Centre <London>
1
Internationale Tagung Elektronisches Shopping im Handel: Starten statt Warten <1988, Rüschlikon>
1
Internationaler Währungsfonds
1
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Published in...
All
Proceedings series / American Marketing Association
4
Marketing theory and applications
1
Source
All
ECONIS (ZBW)
18
USB Cologne (EcoSocSci)
1
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1
Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
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2023
Persistent link: https://www.econbiz.de/10014285539
Saved in:
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Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
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2023
Persistent link: https://www.econbiz.de/10014285548
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Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
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2023
Persistent link: https://www.econbiz.de/10014286558
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
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2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
5
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
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2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
6
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
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AMA Summer Academic Conference: Bridging Gaps Marketing …
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…
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2020
Persistent link: https://www.econbiz.de/10012549257
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7
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
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AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
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2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
8
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
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AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
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2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
9
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
10
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
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Winter Marketing Educators' Conference <2014, Orlando, Fla.>
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2014
Persistent link: https://www.econbiz.de/10010404712
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