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~institution:"American Marketing Association"
~institution:"RWTH Aachen"
~institution:"Österreichisches Institut für Wirtschaftsforschung"
~person:"Gavilanes Rivadeneira, José Manuel"
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Gavilanes Rivadeneira, José Manuel
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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
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2016
Persistent link: https://www.econbiz.de/10011686788
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