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~institution:"American Marketing Association"
~institution:"RWTH Aachen"
~subject:"Social web"
~subject:"Verbraucherverhalten"
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Social web
Verbraucherverhalten
Consumer behaviour
44
Konsumentenverhalten
44
Marketing management
25
Marketingmanagement
25
Marketing
22
Marketing theory
11
Marketingtheorie
11
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10
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10
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10
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10
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9
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3
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3
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Blanchard, Simon
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1
Deufel, Patrick
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Flatten, Tessa
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Gavilanes Rivadeneira, José Manuel
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Goldenberg, Jacob
1
Laran, Juliano
1
Mallapragada, Girish
1
Matthies, Henrik Bernd Karl
1
Röger, Martin
1
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1
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1
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American Marketing Association
RWTH Aachen
Springer Fachmedien Wiesbaden
42
Verlag Dr. Kovač
15
OECD
12
Friedrich-Schiller-Universität Jena
9
IGI Global
8
Universität Mannheim
7
Edward Elgar Publishing
5
Nomos Verlagsgesellschaft
5
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4
Peter Lang GmbH
4
Shaker Verlag
4
Technische Universität Braunschweig
4
Books on Demand GmbH <Norderstedt>
3
Springer International Publishing
3
Tectum Verlag
3
Campus Verlag
2
Deutschland / Umweltbundesamt
2
Dr. Hans-Joachim Köster <Firma>
2
Eric Cuvillier <Firma>
2
Erich-Schmidt-Verlag <Berlin>
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gesellschaft für Ökologische Kommunikation mbH
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Haufe-Lexware GmbH & Co. KG
2
Josef Eul Verlag GmbH
2
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
2
Peter Lang AG
2
Russell Sage Foundation
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Springer-Verlag GmbH
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2
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2
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2
Österreichisches Institut für Wirtschaftsforschung
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
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1
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1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
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ECONIS (ZBW)
10
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1
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
2
Mobile consumer behavior : the role of information processing, environmental influences, and individual differences for end-to-end mobile consumer decision making
Seeger, Marie K.
-
2021
Persistent link: https://www.econbiz.de/10012598488
Saved in:
3
Consumer payment method choice in e-commerce and its consequences on spending behavior
Deufel, Patrick
-
2020
Persistent link: https://www.econbiz.de/10012403852
Saved in:
4
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
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5
Exploring online consumer shopping type behavior using big data clickstream information
Schellong, Daniel Andreas
-
2018
Persistent link: https://www.econbiz.de/10012049302
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6
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
(
ed.
); …
-
Winter Marketing Academic Conference <2018, New …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011900987
Saved in:
7
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
-
2017
Persistent link: https://www.econbiz.de/10011639112
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8
Verkaufsförderung mit Zweitplatzierungen : eine Untersuchung des Konsumentenverhaltens bei verwendungszweckorientierten Zweitplatzierungen
Röger, Martin
-
2017
Persistent link: https://www.econbiz.de/10011879863
Saved in:
9
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
10
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
Saved in:
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