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~institution:"American Marketing Association"
~institution:"W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>"
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American Marketing Association
W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>
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Marketing : 1776 - 1976 and beyond : 1976 educators' proceedings
Bernhardt, Kenneth L.
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contributor
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1977
Persistent link: https://www.econbiz.de/10001477511
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Research frontiers in marketing : dialogues and directions
Jain, Subhash C.
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1979
Persistent link: https://www.econbiz.de/10001477620
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Contemporary marketing thought
Greenberg, Barnett A.
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ed.
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Bellenger, Danny N.
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contributor
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1977
Persistent link: https://www.econbiz.de/10012874305
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