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~institution:"American Marketing Association"
~isPartOf:"Combined proceedings (Spring Conference + Fall Conference)"
~subject:"Absatz"
~subject:"Marketingmanagement"
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Marketing in turbulent times and Marketing : the challenges and the opportunities
Mazze, Edward M.
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1975
Persistent link: https://www.econbiz.de/10000049030
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Relevance in marketing: problems, research, action [and] Marketing in motion - "where the action is" : 1971 combined proceedings
Allvine, Fred C.
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1972
Persistent link: https://www.econbiz.de/10001479335
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