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~institution:"American Marketing Association"
~isPartOf:"Combined proceedings (Spring Conference + Fall Conference)"
~subject:"Markenführung"
~subject:"United States"
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Relevance in marketing: problems,
research
, action [and] Marketing in motion - "where the action is" : 1971 combined proceedings
Allvine, Fred C.
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contributor
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1972
Persistent link: https://www.econbiz.de/10001479335
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