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~institution:"American Marketing Association"
~isPartOf:"Fall conference / Proceedings"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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King, Robert L.
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American Marketing Association
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ECONIS (ZBW)
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Marketing and the new science of planning
King, Robert L.
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1968
Persistent link: https://www.econbiz.de/10000674896
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