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~institution:"American Marketing Association"
~language:"eng"
~language:"por"
~subject:"Consumer behaviour"
~subject:"Marketing theory"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Consumer behaviour
Marketing theory
Marketing management
26
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26
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21
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20
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12
Marktforschung
12
USA
11
United States
11
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Dienstleistungsmarketing
5
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3
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3
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3
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03.12.1989
1
07.09.1986
1
08.02.1981
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15.09.1991
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16.06.1986
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1
2018
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23.03.1983
1
24.01.1990
1
27.09.1987
1
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27
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Sammelwerk
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48
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27
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23
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8
Non-commercial literature
8
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4
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1
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Arnold, Todd J.
1
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1
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1
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1
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1
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1
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1
Easwar, Iyer
1
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1
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1
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1
Griffith, David
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
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1
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1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Inman, Jeffrey
1
Kamins, Michael A.
1
Kerin, Roger A.
1
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1
Lamb, Charles W.
1
Laran, Juliano
1
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1
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1
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1
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1
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1
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1
Perreault, William D.
1
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1
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1
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1
Schewe, Charles D.
1
Slotegraaf, Rebecca
1
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1
Steenburgh, Thomas J.
1
Stephen, Andrew
1
Viswanathan, Madhu
1
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7
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4
Springer Fachmedien Wiesbaden
4
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3
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2
Academy of Marketing Science
2
American Council on Consumer Interests
2
Books on Demand GmbH <Norderstedt>
2
European Advertising Academy
2
Goethe-Universität Frankfurt am Main
2
Harvard Graduate School of Business Administration
2
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2
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2
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2
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2
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2
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1
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1
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1
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1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
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1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Psychological Association
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Athens Institute for Education and Research
1
Australien / Productivity Commission
1
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
1
Black Housewives' League of SA
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
COVID-19-Consumer Law Research Group
1
Cash in East Asia <Veranstaltung> <2016, Ludwigshafen am Rhein>
1
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Proceedings series / American Marketing Association
5
AMA educators' proceedings
3
AMA educators proceedings
1
AMA proceedings series
1
Marketing knowledge series
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Source
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ECONIS (ZBW)
27
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1
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
(
ed.
); …
-
Winter Marketing Academic Conference <2018, New …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011900987
Saved in:
2
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
3
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
4
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
5
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
6
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
7
Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; AMA educators' proceedings Volume 24 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
Rindfleisch, Aric
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010191901
Saved in:
8
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
9
Marketing theory and applications ; 2012=Vol. 23
Bharadwaj, Sundar
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790796
Saved in:
10
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
Noble, Stephanie M.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009790822
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