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~institution:"American Marketing Association"
~person:"Krishnan, Ram"
~subject:"Absatz"
~subject:"Marketingmanagement"
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"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
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