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~institution:"American Marketing Association"
~person:"Morgan, Neil A."
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Morgan, Neil A.
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Jaworski, Bernard J.
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American Marketing Association
Summer AMA Conference <2016, Atlanta, Ga.>
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Regaining relevance: doing research that reshapes the practice of marketing : Summer AMA Conference 2016 : AMA educators proceedings volume 27 : Atlanta, Georgia, USA, 5-7 August 2...
Jaworski, Bernard J.
(
ed.
);
Morgan, Neil A.
(
ed.
)
-
Summer AMA Conference <2016, Atlanta, Ga.>
;
American …
-
2016
Persistent link: https://www.econbiz.de/10011701307
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