//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"American Marketing Association"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
~subject:"Welt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer preferences"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Markenführung
Welt
Consumer behaviour
33
Konsumentenverhalten
33
Marketing management
25
Marketingmanagement
25
Marketing
22
Marketing theory
11
Marketingtheorie
11
Marktforschung
11
Market research
10
Corporate Social Responsibility
8
Corporate social responsibility
8
Internet marketing
8
Online-Marketing
8
USA
8
United States
8
Relationship marketing
7
World
7
Advertising
5
Theorie
5
Theory
5
Werbung
5
Brand management
3
Green marketing
3
Nachhaltigkeit
3
Selling
3
Social Web
3
Social change
3
Social web
3
Sozialer Wandel
3
Sustainability
3
Sustainable product
3
Verkauf
3
Öko-Marketing
3
Öko-Produkt
3
Artificial intelligence
2
International marketing
2
Internationales Marketing
2
more ...
less ...
Type of publication
All
Book / Working Paper
13
Type of publication (narrower categories)
All
Konferenzschrift
13
Collection of articles of several authors
5
Sammelwerk
5
Conference proceedings
4
Language
All
English
13
Author
All
Flynn, Andrea Godfrey
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Blanchard, Simon
1
Epp, Amber M.
1
Ferrell, Odies C.
1
Goldenberg, Jacob
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hunter, Gary K.
1
Im, Subin
1
Laran, Juliano
1
Lukas, Bryan A.
1
Mallapragada, Girish
1
Malter, Alan J.
1
Slotegraaf, Rebecca
1
Steenburgh, Thomas J.
1
Stephen, Andrew
1
more ...
less ...
Institution
All
American Marketing Association
Springer Fachmedien Wiesbaden
19
Information Resources Management Association
12
International Energy Agency
10
IGI Global
7
National Bureau of Economic Research
7
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
Edward Elgar Publishing
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Haufe-Lexware GmbH & Co. KG
3
NetLibrary, Inc
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Centre for International Economic Studies
2
Chambre de commerce et d'industrie de Paris
2
Christian-Albrechts-Universität zu Kiel
2
European Marketing Academy
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
FAO
2
Friedrich-Schiller-Universität Jena
2
Gesellschaft für Ökologische Kommunikation mbH
2
Helmut-Schmidt-Universität
2
OECD
2
Springer-Verlag GmbH
2
Verlag Dr. Kovač
2
Weltwirtschaftsforum
2
Worldwatch Institute
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
A. T. Kearney Incorporated <Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
American Council on Consumer Interests
1
Athens Institute for Education and Research
1
Attac Deutschland
1
Axel Springer AG
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
2
Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282359
Saved in:
3
Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282366
Saved in:
4
Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282368
Saved in:
5
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
6
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
7
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
8
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
9
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
(
ed.
); …
-
Winter Marketing Academic Conference <2018, New …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011900987
Saved in:
10
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->