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~institution:"American Marketing Association"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
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Consumer behaviour
Digitalisierung
Marketing management
57
Marketingmanagement
57
Marketing
44
Konsumentenverhalten
28
Marketing theory
26
Marketingtheorie
26
Theorie
15
Theory
15
USA
15
United States
15
Marktforschung
14
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13
Selling
13
Verkauf
13
Beziehungsmarketing
9
Corporate Social Responsibility
9
Corporate social responsibility
9
Relationship marketing
9
Welt
8
World
8
Internet marketing
7
Online-Marketing
7
International marketing
6
Internationales Marketing
6
Knowledge management
6
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6
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5
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4
Digitization
4
Markenführung
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4
Social web
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3
Artificial intelligence
3
Green marketing
3
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7
Sammelwerk
7
Conference proceedings
6
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English
31
Author
All
Flynn, Andrea Godfrey
3
Lisjak, Monika
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Umashankar, Nita
3
Shimp, Terence A.
2
Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Belk, Russell W.
1
Blair, Edward
1
Blanchard, Simon
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cutright, Keisha
1
Douglas, Susan P.
1
Epp, Amber M.
1
Ferrell, Odies C.
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Im, Subin
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Lichtenthal, David
1
Lichtenthal, J. David
1
Lukas, Bryan A.
1
Lusch, Robert F.
1
Madden, Thomas Justin
1
Mallapragada, Girish
1
Malter, Alan J.
1
Moorman, Christine
1
Murphy, Patrick E.
1
Park, C. Whan
1
Peres, Renana
1
Slotegraaf, Rebecca
1
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American Marketing Association
Springer Fachmedien Wiesbaden
239
Springer-Verlag GmbH
41
Haufe-Lexware GmbH & Co. KG
36
Books on Demand GmbH <Norderstedt>
24
National Bureau of Economic Research
20
Information Resources Management Association
18
De Gruyter Oldenbourg
17
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
17
Springer Gabler <Firma>
17
Verlag Dr. Kovač
17
W. Kohlhammer GmbH
16
IGI Global
12
Verlag Franz Vahlen
12
Nomos Verlagsgesellschaft
11
Walter de Gruyter GmbH & Co. KG
10
Wiley-VCH
10
Edward Elgar Publishing
9
Shaker Verlag
9
Tredition GmbH <Hamburg>
9
Eric Cuvillier <Firma>
8
Erich-Schmidt-Verlag <Berlin>
7
Peter Lang GmbH
7
VDI-VDE Innovation + Technik GmbH / Institut für Innovation und Technik
7
Campus Verlag
6
OECD
6
Technische Universität Hamburg / Institut für Logistik und Unternehmensführung
6
Finansovyj Universitet
5
Murmann Publishers GmbH
5
RWTH Aachen
5
Redline Verlag
5
Technische Universität Hamburg / Institute of Human Resource Management and Organizations
5
Universität Mannheim
5
Carl Hanser Verlag
4
Helmut-Schmidt-Universität
4
Springer International Publishing
4
Wissenschaftlicher Verlag Berlin
4
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
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Marketing theory and applications
7
AMA educators' proceedings
5
Series / American Marketing Association
5
AMA educators proceedings
1
Source
All
ECONIS (ZBW)
31
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1
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
2
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
3
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
4
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
5
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
6
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
7
Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285539
Saved in:
8
Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285548
Saved in:
9
Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014286558
Saved in:
10
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
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