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~institution:"American Marketing Association"
~subject:"Consumer behaviour"
~subject:"Germany"
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Consumer behaviour
Germany
Marketing management
57
Marketingmanagement
57
Marketing
44
Konsumentenverhalten
28
Marketing theory
26
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15
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28
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Flynn, Andrea Godfrey
3
Mehta, Ravi
3
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3
Shimp, Terence A.
2
Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Hennig-Thurau, Thorsten
1
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1
Hunter, Gary K.
1
Im, Subin
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Lichtenthal, David
1
Lichtenthal, J. David
1
Lukas, Bryan A.
1
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1
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1
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1
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1
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1
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American Marketing Association
Springer Fachmedien Wiesbaden
488
Verlag Dr. Kovač
115
Nomos Verlagsgesellschaft
78
Books on Demand GmbH <Norderstedt>
70
Springer-Verlag GmbH
67
National Bureau of Economic Research
51
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
49
Bertelsmann Stiftung
46
Erich-Schmidt-Verlag <Berlin>
45
Friedrich-Schiller-Universität Jena
42
Helmut-Schmidt-Universität
40
Shaker Verlag
39
Verlag Franz Vahlen
39
Haufe-Lexware GmbH & Co. KG
36
Hochschulrektorenkonferenz
36
Zentrum für Europäische Wirtschaftsforschung
34
De Gruyter Oldenbourg
33
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33
W. Kohlhammer GmbH
33
Deutsche Gesellschaft für Personalführung
32
Verlag C.H. Beck
30
Eric Cuvillier <Firma>
28
Fördergesellschaft Marketing an der Universität Augsburg
26
NWB Verlag
26
Peter Lang GmbH
26
Steinbeis-Stiftung für Wirtschaftsförderung
26
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25
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24
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22
OECD
22
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21
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21
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21
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20
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20
Bundesinstitut für Bau-, Stadt- und Raumforschung
19
Deutsches Institut für Normung
19
Deutschland / Statistisches Bundesamt
19
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Marketing theory and applications
7
AMA educators' proceedings
5
Series / American Marketing Association
5
AMA educators proceedings
1
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ECONIS (ZBW)
28
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
2
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
3
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
4
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
5
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
6
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
7
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
8
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
9
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
10
Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282359
Saved in:
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