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~institution:"American Marketing Association"
~subject:"Corporate Social Responsibility"
~subject:"Marketingtheorie"
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Corporate Social Responsibility
Marketingtheorie
Marketing management
58
Marketingmanagement
58
Marketing
44
Consumer behaviour
29
Konsumentenverhalten
29
Marketing theory
27
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16
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Flynn, Andrea Godfrey
3
Mehta, Ravi
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Satornino, Cinthia B.
3
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1
Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
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1
Blair, Edward
1
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1
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1
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1
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1
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1
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1
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1
Griffith, David
1
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1
Hartline, Michael
1
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Im, Subin
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1
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1
Madden, Thomas Justin
1
Malter, Alan J.
1
Moore, Marian C.
1
O'Regan, Rob
1
Park, C. Whan
1
Pechmann, Connie
1
Peres, Renana
1
Perreault, William D.
1
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American Marketing Association
Springer Fachmedien Wiesbaden
69
Springer-Verlag GmbH
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35
National Bureau of Economic Research
31
Information Resources Management Association
30
OECD
30
Springer International Publishing
22
Verlag Dr. Kovač
19
Nomos Verlagsgesellschaft
15
IGI Global
12
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
12
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11
Books on Demand GmbH <Norderstedt>
10
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10
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9
World Bank
9
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8
Erich-Schmidt-Verlag
8
De Gruyter Oldenbourg
7
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7
Dr. Rainer Hampp <Firma>
6
Taylor and Francis.
6
Weltwirtschaftsforum
6
Campus Verlag
5
Euro-Asia Conference on Environment and CSR: Technological Innovation and Management Science Session <2010, Istanbul>
5
Finansovyj Universitet
5
Friedrich-Schiller-Universität Jena
5
Gesellschaft für Ökologische Kommunikation mbH
5
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5
Erasmus Research Institute of Management
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Eric Cuvillier <Firma>
4
Euro-Asia Conference on Environment and CSR: Tourism, MICE, Hospitality Management and Education Session <2012, Berlin>
4
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
4
Martin-Luther-Universität Halle-Wittenberg
4
Organisation for Economic Co-operation and Development
4
Springer Malaysia Representative Office
4
Stiftung Familienunternehmen
4
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Marketing theory and applications
7
Proceedings series / American Marketing Association
6
... AMA educators' proceedings
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AMA educators' proceedings
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ECONIS (ZBW)
35
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35
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1
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
2
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
3
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
4
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
5
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
6
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
7
Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282359
Saved in:
8
Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282366
Saved in:
9
Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282368
Saved in:
10
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
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