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~institution:"American Marketing Association"
~subject:"Digitization"
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Consumer behaviour
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Blanchard, Simon
3
Epp, Amber M.
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Lisjak, Monika
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Mallapragada, Girish
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Umashankar, Nita
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American Marketing Association
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7
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5
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
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AMA Winter Academic Conference <2023, Online>
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Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
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Berlin Digital Conference / Annual Conference <1., 2018, Berlin>
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1
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
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Interdisciplinary Information Management Talks <28., 2020, Kutná Hora>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
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Lisjak, Monika
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AMA Winter Academic Conference <2023, Online>
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Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
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Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
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Persistent link: https://www.econbiz.de/10014286558
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Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
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Epp, Amber M.
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Persistent link: https://www.econbiz.de/10012549257
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Bridging gaps: marketing in an age of disruption ; Part 1
Blanchard, Simon
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AMA Summer Academic Conference: Bridging Gaps Marketing …
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Bridging gaps: marketing in an age of disruption ; Part 2
Blanchard, Simon
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