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~institution:"American Marketing Association"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~type_genre:"Sammelwerk"
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Konsumentenverhalten
Marketingmanagement
Marketing
20
Marketing management
15
Market research
9
Marketing theory
9
Marketingtheorie
9
Marktforschung
9
Consumer behaviour
7
USA
7
United States
7
Theorie
6
Theory
6
Welt
4
World
4
Beziehungsmarketing
3
Relationship marketing
3
Absatz
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Dienstleistungsmarketing
2
International market entry
2
Internationaler Markteintritt
2
Internet
2
Selling
2
Services marketing
2
Verkauf
2
Werbung
2
08.02.1981
1
16.06.1986
1
17.02.1985
1
2018
1
Absatzforschung
1
Absatzplanung
1
Absatzpolitik
1
Advertising
1
Brand management
1
Competitive strategy
1
Dienstleistung
1
Dienstleistungsbetrieb
1
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Book / Working Paper
16
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Sammelwerk
Konferenzschrift
28
Collection of articles of several authors
16
Conference proceedings
14
Graue Literatur
4
Non-commercial literature
4
Elektronischer Datenträger
1
Medienkombination
1
Mehrbändiges Werk
1
Multi-volume publication
1
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English
16
Author
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Arnold, Todd J.
1
Brady, Michael K.
1
Brown, Tom
1
Chandy, Rajesh K.
1
Cron, William L.
1
Evans, Kenneth R.
1
Goldenberg, Jacob
1
Griffith, David
1
Hamilton, Rebecca W.
1
Henderson, Geraldine Rosa
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Houston, Michael J.
1
Hunter, Gary K.
1
Inman, Jeffrey
1
Krishnan, Ram
1
Laran, Juliano
1
Lutz, Richard J.
1
Moore, Marian C.
1
Moorman, Christine
1
Perreault, William D.
1
Scheer, Lisa K.
1
Slotegraaf, Rebecca
1
Spekman, Robert E.
1
Steenburgh, Thomas J.
1
Stephen, Andrew
1
Swaminathan, Vanitha
1
Viswanathan, Madhu
1
Wilson, David T.
1
Workman, John P.
1
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American Marketing Association
Information Resources Management Association
4
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Harvard Graduate School of Business Administration
2
Hochschule für Wirtschaft und Politik
2
Academy of Marketing
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Akademische Marketinggesellschaft
1
Athens Institute for Education and Research
1
Bundesinstitut für Berufsbildung
1
Bundesverband Bürowirtschaft
1
Center for International Research in Consumers Location and Their Environments
1
Economic Research Centre
1
Edward Elgar Publishing
1
European Conference of Ministers of Transport
1
European Marketing Academy
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
IC-SIM <6., 2017, Paphos>
1
Institut für Finanz- und Aktuarwissenschaften <Ulm>
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
Landwirtschaftliche Rentenbank
1
Mannheimer Marketing-Seminar <8, 1987>
1
Marketing zwischen Theorie und Praxis e.V.
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
Michigan State University
1
Münchener Marketing-Symposium <24, 1998, München>
1
NWB Verlag
1
Nürnberger Akademie für Absatzwirtschaft
1
Oblast Orel
1
Round Table on Transport Economics <92, 1991, Paris>
1
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Proceedings series / American Marketing Association
4
AMA educators proceedings
1
AMA proceedings series
1
Source
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ECONIS (ZBW)
16
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1
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
(
ed.
); …
-
Winter Marketing Academic Conference <2018, New …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011900987
Saved in:
2
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
3
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
4
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
5
Marketing in a global, digital and connected world : 2015 AMA Winter Educators' Conference, San Antonio, Texas, February 13 - 15 2015 ; AMA educators' proceedings volume 26
Brown, Tom
(
contributor
);
Swaminathan, Vanitha
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10013548503
Saved in:
6
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
7
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
8
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
9
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
10
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
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