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~institution:"American Marketing Association"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Marketing management
58
Marketingmanagement
58
Marketing
44
Consumer behaviour
29
Marketing theory
27
Marketingtheorie
27
Marktforschung
16
Market research
15
Theorie
15
Theory
15
USA
15
United States
15
Selling
13
Verkauf
13
Beziehungsmarketing
10
Relationship marketing
10
Corporate Social Responsibility
9
Corporate social responsibility
9
Internet marketing
8
Online-Marketing
8
Welt
8
World
8
International marketing
6
Internationales Marketing
6
Knowledge management
6
Wissensmanagement
6
Absatz
5
Artificial intelligence
4
Brand management
4
Digitalisierung
4
Digitization
4
Künstliche Intelligenz
4
Markenführung
4
Social Web
4
Social web
4
Werbung
4
Advertising
3
Green marketing
3
Nachhaltigkeit
3
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Type of publication
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Book / Working Paper
29
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All
Konferenzschrift
26
Collection of articles of several authors
7
Sammelwerk
7
Conference proceedings
6
Language
All
English
29
Author
All
Flynn, Andrea Godfrey
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Shimp, Terence A.
2
Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Belk, Russell W.
1
Blair, Edward
1
Blanchard, Simon
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Douglas, Susan P.
1
Epp, Amber M.
1
Ferrell, Odies C.
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Im, Subin
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Lichtenthal, David
1
Lichtenthal, J. David
1
Lukas, Bryan A.
1
Lusch, Robert F.
1
Madden, Thomas Justin
1
Mallapragada, Girish
1
Malter, Alan J.
1
Moorman, Christine
1
Murphy, Patrick E.
1
Park, C. Whan
1
Peres, Renana
1
Saboo, Alok
1
Slotegraaf, Rebecca
1
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Institution
All
American Marketing Association
Springer Fachmedien Wiesbaden
29
National Bureau of Economic Research
21
Information Resources Management Association
9
IGI Global
8
Books on Demand GmbH <Norderstedt>
6
Edward Elgar Publishing
4
Verlag Dr. Kovač
4
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
European Society for Opinion and Marketing Research
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Harvard Graduate School of Business Administration
3
NetLibrary, Inc
3
RWTH Aachen
3
Springer-Verlag GmbH
3
Universität Mannheim
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Chambre de commerce et d'industrie de Paris
2
Christian-Albrechts-Universität zu Kiel
2
Deutschland / Bundeswehr / Universität Hamburg
2
Deutschland / Umweltbundesamt
2
Erasmus Research Institute of Management
2
Friedrich-Schiller-Universität Jena
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
INSEAD
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
OECD
2
University of Madras / Department of Commerce
2
Weltwirtschaftsforum
2
Wuppertal Institut für Klima, Umwelt, Energie
2
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
A. T. Kearney Incorporated <Chicago, Ill.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
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Published in...
All
Marketing theory and applications
7
AMA educators' proceedings
5
Series / American Marketing Association
5
AMA educators proceedings
1
Source
All
ECONIS (ZBW)
29
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11
Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282359
Saved in:
12
Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282366
Saved in:
13
Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282368
Saved in:
14
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
15
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
16
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
17
1996 AMA Winter Educators' Conference
Blair, Edward
(
ed.
);
Kamakura, Wagner A.
(
contributor
)
-
Winter Educators' Conference <1996, Hilton Head Island, SC>
-
1996
Persistent link: https://www.econbiz.de/10013274863
Saved in:
18
1995 AMA Winter Educators' Conference
Stewart, David W.
(
ed.
);
Vilcassim, Naufel
(
contributor
)
-
Winter Educators' Conference <1995, La Jolla, Calif.>
-
1995
Persistent link: https://www.econbiz.de/10013274830
Saved in:
19
1994 AMA Winter Educators' Conference
Park, C. Whan
(
ed.
);
Smith, Daniel C.
(
contributor
)
-
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
-
1994
Persistent link: https://www.econbiz.de/10013274808
Saved in:
20
1993 AMA Winter Educators' Conference
Varadarajan, Rajan
(
ed.
);
Jaworski, Bernard J.
(
contributor
)
-
Winter Educators' Conference <1993, Newport Beach, Calif.>
-
1993
Persistent link: https://www.econbiz.de/10013274791
Saved in:
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