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~institution:"American Marketing Association"
~subject:"Markenführung"
~subject:"United States"
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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Markendialog <18, 2014, Berlin>
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The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
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2
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
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