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~institution:"American Marketing Association"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
33
Konsumentenverhalten
33
Marketing
32
Marktforschung
30
Market research
28
Marketing management
28
Marketingmanagement
28
Marketing theory
15
Marketingtheorie
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USA
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United States
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Theory
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Welt
9
World
9
Corporate Social Responsibility
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Corporate social responsibility
8
Internet marketing
8
Online-Marketing
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Beziehungsmarketing
7
Relationship marketing
7
Advertising
5
Werbung
5
Selling
4
Verkauf
4
Absatz
3
Brand management
3
Green marketing
3
International marketing
3
Internationales Marketing
3
Nachhaltigkeit
3
Social Web
3
Social change
3
Social web
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Sozialer Wandel
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Sustainability
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Sustainable product
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Öko-Marketing
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English
3
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Arnold, Todd J.
1
Baker, Stacey Menzel
1
Ferrell, Odies C.
1
Im, Subin
1
Lukas, Bryan A.
1
Malter, Alan J.
1
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American Marketing Association
Springer Fachmedien Wiesbaden
8
Information Resources Management Association
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Chambre de commerce et d'industrie de Paris
2
Deutsche Werbewissenschaftliche Gesellschaft
2
Edward Elgar Publishing
2
Helmut-Schmidt-Universität
2
Münsteraner Führungsgespräch <38, 2000, Münster (Westf)>
2
National Bureau of Economic Research
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK-Aktiengesellschaft <Nürnberg>
1
GfK-Nürnberg e.V.
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
NetLibrary, Inc
1
Projekt Verlag
1
Robert Schuman Centre for Advanced Studies
1
Society for Consumer Psychology.
1
Springer International Publishing
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ECONIS (ZBW)
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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
2
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
3
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
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