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~institution:"Arbeitsgemeinschaft für Marketing"
~institution:"Springer International Publishing"
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Search: subject:"Social Web"
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Social Web
5
Social web
5
Consumer behaviour
2
Internet marketing
2
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2
Online-Marketing
2
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2
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2
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Dwivedi, Yogesh Kumar
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1
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1
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Arbeitsgemeinschaft für Marketing
Springer International Publishing
IGI Global
118
Springer Fachmedien Wiesbaden
93
National Bureau of Economic Research
49
Books on Demand GmbH <Norderstedt>
12
Springer-Verlag GmbH
10
Nomos Verlagsgesellschaft
9
American Marketing Association
8
Information Resources Management Association
8
Technische Universität Dresden
8
Verlag Dr. Kovač
8
World Bank Group
8
Friedrich-Schiller-Universität Jena
7
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7
Haufe-Lexware GmbH & Co. KG
6
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6
World Bank
6
Edward Elgar Publishing
5
MITP Verlags-GmbH & Co. KG
5
Wiley-VCH
5
epubli GmbH
5
RWTH Aachen
4
TRIPLE-I <2007, Graz>
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
FinanzBuch Verlag
3
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
3
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3
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3
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3
Redline Verlag
3
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3
Steria Mummert Consulting AG
3
Weltbank
3
Westfälische Wilhelms-Universität Münster
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Lecture notes in electrical engineering : LNEE
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PraxisWissen : German journal of marketing
1
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1
Springer briefs in business
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ECONIS (ZBW)
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Social media management : technologies and strategies for creating business value
Looy, Amy van
-
2016
Persistent link: https://www.econbiz.de/10011344736
Saved in:
2
Digitale Transformation des Marketing
Rumler, Andrea
(
ed.
);
Stumpf, Marcus
(
ed.
)
-
Arbeitsgemeinschaft für Marketing
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011882404
Saved in:
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
Rinaldi, Rinaldo
(
ed.
);
Bandinelli, Romeo
(
ed.
)
-
IT4Fashion <6., 2016, Florenz>
-
2017
Persistent link: https://www.econbiz.de/10011619353
Saved in:
4
Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
Saved in:
5
Online brand communities : using the
social
web
for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
Saved in:
6
Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma L.
; …
-
2017
Persistent link: https://www.econbiz.de/10014013052
Saved in:
7
Brand hate : navigating consumer negativity in the digital world
Kucuk, S. Umit
-
2016
Persistent link: https://www.econbiz.de/10014012237
Saved in:
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