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~institution:"Arbeitsgemeinschaft für Marketing"
~subject:"Digitization"
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Digitalisierung
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Rumler, Andrea
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Stumpf, Marcus
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Arbeitsgemeinschaft für Marketing
World Bank Group
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American Marketing Association
6
IGI Global
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Springer Fachmedien Wiesbaden
4
World Bank
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2023, Nashville, Tenn.>
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AMA Winter Academic Conference <2023, Online>
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OECD
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Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
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International Conference on Digital Libraries <2013, Delhi>
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Jornada Internacional de Comunicación Digital <1., 2015, Medellín>
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Rosa-Luxemburg-Stiftung
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Bank für Internationalen Zahlungsausgleich / Committee on Payments and Market Infrastructures
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Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
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Berlin Digital Conference / Annual Conference <1., 2018, Berlin>
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Books on Demand GmbH <Norderstedt>
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Centre for Microsimulation and Policy Analysis
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Deutsches Institut für Entwicklungspolitik
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Ekonomski Institut Zagreb
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Interdisciplinary Information Management Talks <28., 2020, Kutná Hora>
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International Association for Media and Communication Research
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
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PraxisWissen : German journal of marketing
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ECONIS (ZBW)
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Digitale Transformation des Marketing
Rumler, Andrea
(
ed.
);
Stumpf, Marcus
(
ed.
)
-
Arbeitsgemeinschaft für Marketing
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011882404
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