Deleersnyder, B.; Dekimpe, M.G.; Steenkamp, J-B.E.M.; … - Erasmus Research Institute of Management (ERIM), ERIM … - 2007
The Role of National Culture in Advertising’s Sensitivity
to Business Cycles: An Investigation across All …-series econometrics, cross-country comparison,
national culture
Availability
The ERIM Report Series is distributed through the … Professor of Marketing, University of Groningen (E-mail: p.s.h.leeflang@rug.nl).
The Role of National Culture in …