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~institution:"Association of National Advertisers"
~institution:"Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies"
~institution:"RWTH Aachen"
~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
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Association of National Advertisers
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RWTH Aachen
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9
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Fördergesellschaft Marketing an der Universität Augsburg
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ECONIS (ZBW)
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Online advertising : the impact of targeted advertising on advertisers, market access and consumer choice : study requested by the IMCO committee
Fourberg, Niklas
;
Taş, Serpil
;
Wiewiorra, Lukas
; …
-
Europäisches Parlament / Policy Department for …
-
2021
Persistent link: https://www.econbiz.de/10012621729
Saved in:
2
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
-
2017
Persistent link: https://www.econbiz.de/10011639112
Saved in:
3
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
Saved in:
4
Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
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