Nierop, J.E.M. van; Paap, R.; Bronnenberg, B.; Franses, … - Erasmus University Rotterdam, Econometric Institute - 2005
The Anderson School of Management at UCLA
Philip Hans Franses
Econometric Institute, Erasmus University Rotterdam
Michel … marketing strategy,
and the implementation of those strategies is contingent upon knowledge of the consid-
eration sets of … individual consumers. Such knowledge has been obtained by either asking
respondents to state their considered set of brands, or …