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~institution:"BDW, Deutscher Kommunikationsverband"
~subject:"Investitionsgütermarketing"
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Investitionsgütermarketing
B-to-B-Marketing
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Business-to-business marketing
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Investitionsgut
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Kaufentscheidung
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Marktkommunikation
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Werbung
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German
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Roelen, Hanns-Günter
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BDW, Deutscher Kommunikationsverband
German American Conference on Industrial Marketing <1984, Mainz>
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Gesellschaft Entwicklung, Konstruktion, Vertrieb
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Institute for the Study of Business Markets
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NWB Verlag
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Springer Fachmedien Wiesbaden
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Springer-Verlag GmbH
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Unpersönliche Marktkommunikation und Kaufentscheidungsprozesse für Investitionsgüter : Dr. Manfred Schütte-Preis des BDW, Deutscher Kommunikationsverband
Roelen, Hanns-Günter
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1986
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