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~institution:"Banco Central do Brasil"
~institution:"IESE Business School, Universidad de Navarra"
~institution:"IGI Global"
~language:"eng"
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Market research methodologies : multi-method and qualitative approaches
Takhar-Lail, Amandeep
(
ed.
)
-
2015
-
Online-Ausg.
"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728091
Saved in:
2
An information theory approach to the aggregation of log-linear models
Albuquerque, Pedro H.
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001741755
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3
Channel strategy: Formulation and adaptation
Dant, Rajiv P.
;
Nueno, Jose L.
;
Rangan, V. Kasturi
-
IESE Business School, Universidad de Navarra
-
1999
Inspired by open systems theories like the structural
contingency
theory (Lawrence and Lorsch 1967), population ecology …
Persistent link: https://www.econbiz.de/10005053696
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