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~institution:"Bauhaus-Universität Weimar"
~subject:"Brand equity"
~subject:"Internationales Marketing"
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Bauhaus-Universität Weimar
Springer Fachmedien Wiesbaden
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Helmut-Schmidt-Universität
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Institut für Handelsmanagement <Münster (Westf)>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Markendialog <11, 2007, Frankfurt, Main>
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Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
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RWTH Aachen
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Robert Schuman Centre for Advanced Studies
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Schweizerische Gesellschaft für Marketing
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Real Estate
Branding
Assessment - REBA : Customer-Based Brand Equity(CBBE)-Modell für die Analyse und Bewertung von Marken im immobilienwirtschaftlichen Kontext
Hofmann, Ralph W.
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2017
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