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~institution:"Bauhaus-Universität Weimar"
~subject:"Brand equity"
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Real Estate
Branding
Assessment - REBA : Customer-Based Brand Equity(CBBE)-Modell für die Analyse und Bewertung von Marken im immobilienwirtschaftlichen Kontext
Hofmann, Ralph W.
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2017
Persistent link: https://www.econbiz.de/10011666388
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