Greenstein, Shane M. (contributor) - 2000 - [Elektronische Ressource]
set of routes. No amount of
operational innovations and marketing campaigns were able to overcome these commercial … publicity and marketing. This growth depended on the
strength of its promise to be reliable, competitively priced and easy to … than an industry
expert.
There was also a clear dichotomy for growth paths of entrepreneurial firms who became national and …