Burgelman, Robert A.; Grove, Andrew S. - Graduate School of Business, Stanford University - 2009
The paper reports the research done in the Stanford University Graduate School of Business 2008 Bass Seminar "Strategic …. Burgelman and Andrew S. Grove. The goal of the seminar was to present a strategic plan for converting one million pick-up trucks … issues related to its implementation. The first chapter provides a discussion of the instructors' general conceptual …