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~institution:"Books on Demand GmbH <Norderstedt>"
~institution:"Peter Lang GmbH"
~institution:"Zentrum für Empirische Forschung"
~subject:"Advertising effects"
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Herzog, Daniela
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Books on Demand GmbH <Norderstedt>
Peter Lang GmbH
Zentrum für Empirische Forschung
Erasmus Research Institute of Management
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Consumers' selves and marketing
Herzog, Daniela
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2018
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