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~institution:"CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales"
~institution:"European Association for Industrial Marketing Research"
~institution:"Karlsruher Institut für Technologie"
~person:"Kirchberger, Markus"
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CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
European Association for Industrial Marketing Research
Karlsruher Institut für Technologie
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On customer value propositions facilitating technology commercialization in new technology-based firms
Kirchberger, Markus
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2015
Persistent link: https://www.econbiz.de/10011397114
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