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~institution:"CESifo"
~institution:"Department of Economics, University of Pennsylvania"
~institution:"HAL"
~isPartOf:"Post-Print / HAL"
~person:"Bressoud, Etienne"
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Product placement in movies: questioning the effectiveness according to the spectator's viewing conditions
Bressoud, Etienne
;
Lehu, Jean-Marc
-
HAL
-
2008
While adding to the academic
knowledge
about product placement, this exploratory research comforts the advertisers in …
Persistent link: https://www.econbiz.de/10008790860
Saved in:
2
Viewers and brand placement in movies: new insights about viewers contribute to better understand the effectiveness of the technique
Lehu, Jean-Marc
;
Bressoud, Etienne
-
HAL
-
2007
in the technique, and complete the academic
knowledge
on the topic. A profusion of brand placements does not mechanically …
Persistent link: https://www.econbiz.de/10008792527
Saved in:
3
The product placement efficiency as a result of a relationship between a spectator and a movie
Bressoud, Etienne
;
Lehu, Jean-Marc
-
HAL
-
2007
While adding to the academic
knowledge
about product placement, this exploratory research comforts the advertisers in …
Persistent link: https://www.econbiz.de/10008793133
Saved in:
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