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~institution:"Center for Economic Research <Tilburg>"
~institution:"European Society for Opinion and Marketing Research"
~institution:"International Association for the Study of Insurance Economics"
~subject:"Marktsegmentierung"
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Marktsegmentierung
Produktmanagement
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Bijmolt, Tammo H. A.
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DeSarbo, Wayne
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Wedel, Michel
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Center for Economic Research <Tilburg>
European Society for Opinion and Marketing Research
International Association for the Study of Insurance Economics
Verlag C.H. Beck
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Discussion paper / Center for Economic Research, Tilburg University
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Adaptive Multidimensional Scaling : the spatial representation of brand consideration and dissimilarity judgments
Bijmolt, Tammo H. A.
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contributor
); …
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2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701541
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