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~institution:"Center for Economic Research <Tilburg>"
~institution:"Forschungstagung Marketing <2001, Berlin>"
~subject:"Marketing theory"
~type_genre:"Arbeitspapier"
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Center for Economic Research <Tilburg>
Forschungstagung Marketing <2001, Berlin>
Erasmus Research Institute of Management
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Is 3/4 od the sales promotion bump due to brand switching? : No it is 1/3.
Heerde, Harald J. van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001773638
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Diskussionsbeiträge zur Forschungstagung Marketing : 02.10.01 - 05.10.01 in der Europäische Akademie Berlin
Kuß, Alfred
(
contributor
)
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Forschungstagung Marketing <2001, Berlin>
-
2001
Persistent link: https://www.econbiz.de/10001641463
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