Mazzeo, Michael (contributor) - 2000 - [Elektronische Ressource]
Chain Affiliation
By
Michael Mazzeo
KGSM Department of Management and Strategy
1
Abstract
The empirical franchising …
Commitement: The Evolution of Naming Strategies among U.S. Hotel Chains, 1896-
1980,” Strategic Management Journal, 17(S), p. 85 …