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~institution:"Center of Market Oriented Product and Production Management"
~institution:"Erich-Schmidt-Verlag <Berlin>"
~subject:"Markenartikel"
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Center of Market Oriented Product and Production Management
Erich-Schmidt-Verlag <Berlin>
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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Wie es euch gefällt! : Gründe für die Identifikation mit einer Online Brand Community und deren Auswirkungen auf die Weiterempfehlungsabsicht ; eine empirische Studie am Beispiel d...
Huber, Frank
;
Meyer, Frederik
;
Weißhaar, Isabelle
; …
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2012
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