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~institution:"Center of Market Oriented Product and Production Management"
~institution:"Otto-Friedrich-Universität Bamberg"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Umfrage"
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Center of Market Oriented Product and Production Management
Otto-Friedrich-Universität Bamberg
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Brand trust and blockchain technology : a consumer and user centered investigation
Fleischmann, Martin
-
2021
Persistent link: https://www.econbiz.de/10012542637
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Negative Spillover-Effekte in Markenallianzen : unterschiedliche Typen und Intensitäten an Verfehlungen eines Allianzpartners
Eisele, Anita
;
Meyer, Frederik
;
Gebühr, Lukas
;
Huber, Frank
-
2015
Persistent link: https://www.econbiz.de/10010528985
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