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~institution:"Center of Market Oriented Product and Production Management"
~person:"David, Schmid"
~subject:"Consumer behaviour"
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Consumer behaviour
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Emotion
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Mass Customization
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Offenbarte Präferenzen
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Sportartikelbranche
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David, Schmid
Huber, Frank
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Center of Market Oriented Product and Production Management
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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Klick dich glücklich : Wirkungsweisen differenzierter Emotionen im Online-Shopping
Huber, Frank
;
David, Schmid
;
Tadic, Snjezana
-
2015
Persistent link: https://www.econbiz.de/10011303738
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