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~institution:"Center of Market Oriented Product and Production Management"
~type_genre:"Bibliography included"
~type_genre:"Graue Literatur"
~type_genre:"Interview"
~type_genre:"Umfrage"
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Negative Spillover-Effekte in Markenallianzen : unterschiedliche Typen und Intensitäten an Verfehlungen eines Allianzpartners
Eisele, Anita
;
Meyer, Frederik
;
Gebühr, Lukas
;
Huber, Frank
-
2015
Persistent link: https://www.econbiz.de/10010528985
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