Baltzer, Kenneth; Baker, Derek; Moller, Anja S. - European Association of Agricultural Economists - EAAE - 2005
The paper tests a number of hypotheses concerning branding behaviour of the food industry found in the literature. Based on a survey of 109 Danish food industry firms conducted in 2004, three aspects of branding strategies are analysed, i) the number of brands owned by the firm, ii) the number...