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~institution:"Centre for Research into Industry, Enterprise, Finance and the Firm (CRIEFF), University of St. Andrews"
~institution:"EconWPA"
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strategic planning
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Strategic Planning
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TOWS Matrix
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Centre for Research into Industry, Enterprise, Finance and the Firm (CRIEFF), University of St. Andrews
EconWPA
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
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Inter-American Development Bank
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1
Evidence on the Value of
Strategic
Planning
in Marketing: How Much Planning Should a Marketing Planner Plan?
Armstrong, JS
;
Reibstein, David J.
-
EconWPA
-
2004
What evidence exists on the value of formal planning for strategic decision-making in marketing? This paper reviews the evidence. This includes two tests of face validity. First, we use the market test: Are formal procedures used for marketing planning? Next, we examine expert prescriptions:...
Persistent link: https://www.econbiz.de/10005408081
Saved in:
2
Strategic
Planning
Improves Manufacturing Performance
Armstrong, JS
-
EconWPA
-
2004
A quantitative critique of 28 studies concludes that formal planning is valuable for firms. The results were particularly favorable for manufacturing firms: nine studies found formal planning to be associated with better performance and none found detrimental performance.
Persistent link: https://www.econbiz.de/10005408111
Saved in:
3
Digital Challenges for the Small and Medium Enterprises of the Textile and Clothing Industry in Portugal
Leitão, João
;
Osório, Carlos
-
EconWPA
-
2001
Nowadays of increasing functioning of network competitors, the Portuguese Small and Medium Enterprises (SME) of the Textile and Clothing Industry are facing new digital challenges. In order to strengthen their market power and reduce their dependence on foreign subcontractors, they should create...
Persistent link: https://www.econbiz.de/10005412926
Saved in:
4
Strategy Processes for Success
Smith, Julia A
-
Centre for Research into Industry, Enterprise, Finance …
-
1998
, who use proactively formal
strategic
planning
, will tend to perform better than those who follow, for example, a more …
Persistent link: https://www.econbiz.de/10005697003
Saved in:
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