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~institution:"Chambre de commerce et d'industrie de Paris"
~institution:"Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>"
~institution:"Deutschland / Bundesministerium für Gesundheit"
~institution:"Erasmus Research Institute of Management"
~subject:"Supplier relationship management"
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Supplier relationship management
Werbewirkung
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Chambre de commerce et d'industrie de Paris
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
Deutschland / Bundesministerium für Gesundheit
Erasmus Research Institute of Management
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Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
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