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~institution:"Chartered Institute of Marketing"
~institution:"INSEAD"
~institution:"Wiley-VCH"
~person:"Larréché, Jean-Claude"
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1987-1999
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Larréché, Jean-Claude
Baker, Michael John
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Chartered Institute of Marketing
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Wiley-VCH
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Key strategic marketing issues for the 1990s
Larréché, Jean-Claude
;
Powell, William W.
;
Deutz …
-
1987
Persistent link: https://www.econbiz.de/10000744620
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