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~institution:"Chartered Institute of Marketing"
~institution:"INSEAD"
~institution:"Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~person:"Drummond, Graeme"
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INSEAD
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Strategic marketing : planning and control
Drummond, Graeme
;
Ensor, John
;
Ashford, Ruth
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10001546614
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Strategic marketing : planning and control
Drummond, Graeme
;
Ensor, John
-
1999
Persistent link: https://www.econbiz.de/10001380629
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