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~institution:"Chartered Institute of Marketing"
~subject:"United States"
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Integrated marketing communications : the holistic approach
Yeshin, Tony
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1998
Persistent link: https://www.econbiz.de/10000684189
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The CIM handbook of strategic marketing
Egan, Colin
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000630072
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