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~institution:"Christian-Albrechts-Universität zu Kiel"
~institution:"European University Institute / Department of Economics"
~institution:"Verlag Dr. Kovač"
~subject:"Brand management"
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Brand management
Consumer behaviour
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Konsumentenverhalten
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Isenberg, Marcel
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Lonnes, Victoria
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European University Institute / Department of Economics
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Gesellschaft zur Erforschung des Markenwesens
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Global Brand Conference <11., 2016, Bradford>
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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Emerging Asian Lifestyle : eine Analyse proaktiver Unternehmensführung im Kontext eines sich wandelnden Konsumentenverhaltens
Lonnes, Victoria
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2018
Persistent link: https://www.econbiz.de/10013432335
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Consumer engagement behaviors : motivationale Determinanten und Wirkungen der Ausübung markenbezogener Handlungen im Kontext von Facebook-Markenseiten
Isenberg, Marcel
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2016
Persistent link: https://www.econbiz.de/10011534260
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