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~institution:"DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies"
~institution:"Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde"
~language:"eng"
~person:"Pelsmacker, Patrick de"
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Advertising effects
1
Belgien
1
Belgium
1
Business ethics
1
Coffee market
1
Coffee trade
1
Consumer behaviour
1
Environmental consciousness
1
Fair trade
1
Fairer Handel
1
Humor
1
Kaffeehandel
1
Kaffeemarkt
1
Konsumentenverhalten
1
Product labelling
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Promotional materials
1
Psychology of advertising
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Sustainable product
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Theorie
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Theory
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Umweltbewusstsein
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Unternehmensethik
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Warenkennzeichnung
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Welt
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Arbeitspapier
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Graue Literatur
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Pelsmacker, Patrick de
Foss, Nicolai J.
33
Laursen, Keld
18
Van den Poel, Dirk
13
Foss, Kirsten
11
Lundvall, Bengt-Åke
11
Andersen, Esben Sloth
8
Geuens, Maggie
8
Maskell, Peter
8
De Clercq, Marc
7
Lorenzen, Mark
7
Rayp, Glenn
7
Van de Gaer, Dirk
7
Verbeke, Tom
7
Buyens, Dirk
6
Clarysse, Bart
6
Dahl, Michael S.
6
Drejer, Ina
6
Mahnke, Volker
6
Poels, Geert
6
Reichstein, Toke
6
Schoors, Koen
6
Vanhoucke, Mario
6
Dalum, Bent
5
Ernst, Dieter
5
Ooghe, Hubert
5
Pozzi, Lorenzo
5
De Vos, Ans
4
Deloof, Marc
4
Dentchev, Nikolay A.
4
Dobbelaere, Sabien
4
Heene, Aimé
4
Klein, Peter G.
4
Lorenz, Edward
4
Narula, Rajneesh
4
Omey, Eddy
4
Peersman, Gert
4
Albrecht, Johan
3
Balcaen, Sofie
3
Becker, Markus C.
3
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Institution
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DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
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ECONIS (ZBW)
5
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1
Are fair trade labels good
business
? : Ethics and coffee buying intentions
Pelsmacker, Patrick de
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749354
Saved in:
2
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
3
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
Saved in:
4
The role of humor in the persuasion of individuals varying in need for cognition
Geuens, Maggie
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001736151
Saved in:
5
Developing a short affect intensity scale
Geuens, Maggie
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749304
Saved in:
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